A brand with a world of its own.
The logo is the hello. The rest is how people remember you. KR8TIV connects the identity, the words and the places your customers meet the business—from a phone screen to the storefront.
Scoped to the business · Quoted before work starts
Build the right first impressionSet the direction before the assets.
Start with what you sell, who buys it, and why they should choose you. That brief guides the logo, colours, typography and language.
The work should feel like your business—not a template with your name on it.
A logo, colour and type system you can actually use.
Your logo has to work beyond the presentation. On a storefront. On a business card. On a phone screen where someone is deciding whether to call.
Logo system
Primary mark, variations and the rules that keep them consistent.
Words that sound like you
The language customers hear from your site, sign and sales.
Everywhere it lives
Website direction, signage, packaging, menus and business cards.
Applications and a clean handoff.
Build what you need now and keep the system ready for the next piece. File formats, usage guidance and supplier-ready artwork are agreed in the scope.
Already have a brand? Refine it.
Not every business needs a full rebrand. We look at what is working, what is causing confusion, and recommend the smallest change that fixes it.
Straight answers.
Can you help a new business set up its brand?
Yes. We can work through positioning, identity and the first customer-facing assets. Scope depends on what you need to launch.
Can you work with an existing logo?
Yes. We review what works, what creates confusion, and whether refinement makes more sense than a full rebrand.
Does branding include business cards and signage?
It can. Deliverables are listed in your scope. Sign concepts start from about $500 CAD, and at variable rates KR8TIV can also source suppliers and manage manufacturing coordination, handoff and installation liaison. Fabricators and builders do the physical work.
Will we get guidelines and usable files?
We agree on file formats, usage guidance and handoff before work starts, so your team and suppliers know exactly what they will receive.
Where do you work?
KR8TIV is based in Edmonton and works with businesses across Alberta and Canada.